[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.njorek.cz\/copywriting\/#Article","mainEntityOfPage":"https:\/\/www.njorek.cz\/copywriting\/","headline":"Copywriting","name":"Copywriting","description":"M\u00e1te r\u00e1di psan\u00ed, bav\u00ed v\u00e1s komunikovat s lidmi? L\u00edbilo by se v\u00e1m podnikat v oblasti psan\u00ed \u010dl\u00e1nk\u016f a reklamn\u00edch text\u016f na p\u0159\u00e1n\u00ed klient\u016f? Pak zkuste copywriting. Mnoho lid\u00ed si plete pojem copywriting s term\u00ednem copyrightingem. Ale jedn\u00e1 se o zcela dv\u011b odli\u0161n\u00e9 discipl\u00edny. Zmi\u0148ovan\u00fd copywriting nem\u00e1 nic spole\u010dn\u00e9ho s legislativou ani s ov\u011b\u0159ov\u00e1n\u00edm autorstv\u00edm d\u011bl. Copywriting je discipl\u00edna spadaj\u00edc\u00ed pod […]","datePublished":"2016-10-07","dateModified":"2023-05-19","author":{"@type":"Person","@id":"https:\/\/www.njorek.cz\/author\/#Person","name":"","url":"https:\/\/www.njorek.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bbaa4e9a58aac4329fe0ade0f3fb816f09f0dc43c21f6e884dccfbc124b16b29?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bbaa4e9a58aac4329fe0ade0f3fb816f09f0dc43c21f6e884dccfbc124b16b29?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"njorek.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.njorek.cz\/wp-content\/uploads\/img_a277747_w3150_t1601810222.jpg","url":"https:\/\/www.njorek.cz\/wp-content\/uploads\/img_a277747_w3150_t1601810222.jpg","height":0,"width":0},"url":"https:\/\/www.njorek.cz\/copywriting\/","about":["Podnik\u00e1n\u00ed"],"wordCount":435,"articleBody":"M\u00e1te r\u00e1di psan\u00ed, bav\u00ed v\u00e1s komunikovat s lidmi? L\u00edbilo by se v\u00e1m podnikat v oblasti psan\u00ed \u010dl\u00e1nk\u016f a reklamn\u00edch text\u016f na p\u0159\u00e1n\u00ed klient\u016f? Pak zkuste copywriting.Mnoho lid\u00ed si plete pojem copywriting s term\u00ednem copyrightingem. Ale jedn\u00e1 se o zcela dv\u011b odli\u0161n\u00e9 discipl\u00edny. Zmi\u0148ovan\u00fd copywriting nem\u00e1 nic spole\u010dn\u00e9ho s legislativou ani s ov\u011b\u0159ov\u00e1n\u00edm autorstv\u00edm d\u011bl. Copywriting je discipl\u00edna spadaj\u00edc\u00ed pod content marketing (obsahov\u00fd marketing \u010desky), kdy hlavn\u00edm \u00fakolem je ps\u00e1t reklamn\u00ed texty tak, abyste klientovi p\u0159il\u00e1kali klienty a vyvolali v nich z\u00e1jem a n\u00e1slednou reakci – nej\u010dast\u011bji koupi produktu.Jak\u00e9 v\u0161echny \u010dinnosti m\u016f\u017ee copywriting zahrnovat si p\u0159edstav\u00edme v n\u011bkolika n\u00e1sleduj\u00edc\u00edch bodech.1.       Psan\u00ed PR \u010dl\u00e1nk\u016fPR \u010dl\u00e1nek je reklamn\u00edm \u010dl\u00e1nkem pro produkt, slu\u017ebu anebo zna\u010dku dan\u00e9 firmy. Nesm\u00ed se ale jednat o vt\u00edravou reklamu, sp\u00ed\u0161 m\u00e1 vysv\u011btlit, v \u010dem dan\u00fd produkt m\u016f\u017eete potenci\u00e1ln\u00edmu z\u00e1kazn\u00edkovi pomoci a na samotn\u00e9m z\u00e1v\u011bru nab\u00eddnout samotn\u00fd produkt \u010di slu\u017ebu od dan\u00e9ho klienta.2.       Textov\u00e1n\u00ed webu a produkt\u016f na e-shopuSt\u011b\u017eejn\u00ed dom\u00e9na copywritingu st\u00e1le z\u016fst\u00e1v\u00e1 u psan\u00ed text\u016f pro webovou prezentaci firmy, tak aby byly chytlav\u00e9 a vyb\u00edzely n\u00e1v\u0161t\u011bvn\u00edky k n\u011bjak\u00e9 \u010dinnosti. Nej\u010dast\u011bji se jedn\u00e1 o apel na n\u00e1v\u0161t\u011bvu e-shopu a kde k uskute\u010dn\u011bn\u00ed samotn\u00e9 koupi produktu \u010di slu\u017eby.3.       Veden\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed a p\u0159\u00edsp\u011bvk\u016f na bloguMezi dal\u0161\u00ed \u00fakoly copywritera pat\u0159\u00ed pravideln\u00e9 p\u0159isp\u00edv\u00e1n\u00ed zaj\u00edmav\u00fdmi t\u00e9maty na firemn\u00ed blog a p\u0159\u00edpadn\u011b soci\u00e1ln\u00ed s\u00edt\u011b. M\u016f\u017ee se jednat o aktu\u00e1ln\u00ed novinky, kter\u00e9 prob\u00edhaj\u00ed ve firm\u011b, ozn\u00e1men\u00ed o nov\u00e9m produktu, nebo jenom sezn\u00e1mit z\u00e1kazn\u00edky s p\u0159edstaviteli firmy.T\u00edm zdaleka pr\u00e1ce copywritera nekon\u010d\u00ed. Setk\u00e1te se s nab\u00eddkami sepsat eBook na dan\u00e9 t\u00e9ma pro klienta \u010di obecn\u00e9ho \u010dl\u00e1nku, kter\u00fd pot\u0159ebuje zve\u0159ejnit na n\u011bjak\u00e9m serveru. Kr\u00e1sou t\u00e9to pr\u00e1ce je kreativita, svoboda a mo\u017enost se neust\u00e1le vzd\u011bl\u00e1vat, nebo\u0165 ka\u017ed\u00fd \u010dl\u00e1nek m\u016f\u017ee b\u00fdt z jin\u00e9 lidsk\u00e9 v\u011bdn\u00ed oblasti.                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Copywriting","item":"https:\/\/www.njorek.cz\/copywriting\/#breadcrumbitem"}]}]