[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.njorek.cz\/drinky-kam-se-podivas\/#Article","mainEntityOfPage":"https:\/\/www.njorek.cz\/drinky-kam-se-podivas\/","headline":"Drinky kam se pod\u00edv\u00e1\u0161","name":"Drinky kam se pod\u00edv\u00e1\u0161","description":"Za\u010d\u00e1tek roku 2000 a\u017e do konce tohoto prvn\u00edho desetilet\u00ed, ka\u017edou aktivitu prov\u00e1zely reklamy na energetick\u00e9 drinky, \u201eenerge\u0165\u00e1ky\u201c, sport drinky, nakop\u00e1va\u010de a podobn\u00e9 vychyt\u00e1vky, kter\u00e9 m\u011bly dodat co nejv\u00edce energie a hlavn\u011b zahnat sp\u00e1nek. A\u0165 u\u017e to byli byznysmeni v\u00a0kancel\u00e1\u0159\u00edch, kte\u0159\u00ed tu energii nav\u00edc definitivn\u011b pot\u0159ebuj\u00ed anebo studenti, kte\u0159\u00ed se do ve\u010dera u\u010d\u00ed a sed\u00ed nad […]","datePublished":"2023-05-19","dateModified":"2023-05-19","author":{"@type":"Person","@id":"https:\/\/www.njorek.cz\/author\/#Person","name":"","url":"https:\/\/www.njorek.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bbaa4e9a58aac4329fe0ade0f3fb816f09f0dc43c21f6e884dccfbc124b16b29?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bbaa4e9a58aac4329fe0ade0f3fb816f09f0dc43c21f6e884dccfbc124b16b29?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"njorek.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.njorek.cz\/wp-content\/uploads\/img_a316176_w1967_t1527102412.jpg","url":"https:\/\/www.njorek.cz\/wp-content\/uploads\/img_a316176_w1967_t1527102412.jpg","height":0,"width":0},"url":"https:\/\/www.njorek.cz\/drinky-kam-se-podivas\/","wordCount":470,"articleBody":"Za\u010d\u00e1tek roku 2000 a\u017e do konce tohoto prvn\u00edho desetilet\u00ed, ka\u017edou aktivitu prov\u00e1zely reklamy na energetick\u00e9 drinky, \u201eenerge\u0165\u00e1ky\u201c, sport drinky, nakop\u00e1va\u010de a podobn\u00e9 vychyt\u00e1vky, kter\u00e9 m\u011bly dodat co nejv\u00edce energie a hlavn\u011b zahnat sp\u00e1nek. A\u0165 u\u017e to byli byznysmeni v\u00a0kancel\u00e1\u0159\u00edch, kte\u0159\u00ed tu energii nav\u00edc definitivn\u011b pot\u0159ebuj\u00ed anebo studenti, kte\u0159\u00ed se do ve\u010dera u\u010d\u00ed a sed\u00ed nad skripty v\u00a0knihovn\u011b. Nakopnout pot\u0159ebuje ka\u017ed\u00fd, ale za posledn\u00edch n\u011bkolik let, ostatn\u011b tak jak se posunula spole\u010dnost, posunulo se i vn\u00edm\u00e1n\u00ed energetick\u00fdch drink\u016f. Kam se vlastn\u011b p\u0159esunul trh, jakou skupinu zaciluje a pro\u010d je vlastn\u011b tak t\u011b\u017ek\u00e9 zaujmout v\u00a021. stolet\u00ed?\u00a0\tDivn\u011bj\u0161\u00ed barvy, divn\u011bj\u0161\u00ed slo\u017een\u00ed?\u010c\u00edm divo\u010dej\u0161\u00ed a neobvyklej\u0161\u00ed barva, t\u00edm l\u00e9pe. M\u016f\u017eeme si v\u0161ak v\u0161imnout, \u017ee spousta energetick\u00fdch drink\u016f se nyn\u00ed sna\u017e\u00ed sv\u00e9st na vln\u011b p\u0159\u00edrodn\u00edch surovin, bez p\u0159idan\u00fdch barviv a s\u00a0co nejmen\u0161\u00edm mno\u017estv\u00edm cukru, jakkoliv stra\u0161n\u00fd je v\u00fdsledek. Nen\u00ed v\u016fbec \u017e\u00e1dn\u00fdm tajemstv\u00edm, \u017ee konzumace takov\u00fdchto v\u00fdrobk\u016f nijak neprosp\u00edv\u00e1 na\u0161emu organismu, ani z\u00a0kr\u00e1tkodob\u00e9ho hlediska a ani z\u00a0toho dlouhodob\u00e9ho. Lid\u00e9 si to pomalu za\u010d\u00ednaj\u00ed uv\u011bdomovat a tradi\u010dn\u00ed slo\u017een\u00ed tomu tak\u00e9 nepom\u00e1h\u00e1, proto\u017ee jsou tam zkr\u00e1tka l\u00e1tky, bez kter\u00fdch to nejde, jako nap\u0159\u00edklad kofein.\u00a0\tC\u00edlov\u00e9 skupinyP\u0159edt\u00edm to byli pracuj\u00edc\u00ed lid\u00e9 v\u00a0kanclech a studenti, dnes jsou to sp\u00ed\u0161e d\u011bti a mladistv\u00ed. P\u0159izp\u016fsobuje se tomu design a tak\u00e9 reklama, kter\u00e1 m\u00e1 za c\u00edl zprost\u0159edkovat ve sv\u00fdch upout\u00e1vk\u00e1ch p\u0159edstavu p\u0159est\u00e1rl\u00fdch byznysmen\u016f o \u201esv\u011bt\u011b cool mlad\u00fdch lid\u00ed\u201c, kter\u00e9 ale nar\u00e1\u017e\u00ed na men\u0161\u00ed v\u011bkovou bari\u00e9ru.\u00a0\tPro\u010d ale zauj\u00edm\u00e1 sv\u00e9 m\u00edsto tak t\u011b\u017eko?Prob\u00edt se na v\u00fdslunn\u00ed t\u011bch st\u00e1le je\u0161t\u011b popul\u00e1rn\u00edch drink\u016f, to je jeden velk\u00fd \u00favazek na p\u00e1r let. Sv\u00e9 o tom v\u00ed st\u00e1le m\u00e1lo zn\u00e1m\u00fd drink Smarty, kter\u00fd se sna\u017e\u00ed na \u010desk\u00e9m trhu tak n\u011bjak prokousat cestu ke spot\u0159ebitelov\u011b srdci \u2013 v\u00fdsledek? P\u011bkn\u00e9 fotky, chytlav\u00fd hashtag, ale v\u00fdsledky jsou n\u011bkde mezi nulou a bodem \u201eza\u010d\u00edn\u00e1me\u201c. A\u0165 u\u017e je to samotn\u00e9 vn\u00edm\u00e1n\u00ed energe\u0165\u00e1k\u016f jako v\u00edce m\u00e9n\u011b p\u0159ekonan\u00fdch zbyte\u010dn\u00fdch chemi\u00ed nebo i p\u0159edstava zdrav\u00e9ho \u017eivotn\u00edho stylu s\u00a0podporou guarany, kter\u00e1 je v\u00e1lcuje, drinky zkr\u00e1tka vystavuj\u00ed nep\u0159\u00edjemn\u00e9mu sv\u011btlu a chystaj\u00ed mu m\u00edsto v\u00a0propadli\u0161ti d\u011bjin. A taky i to, \u017ee konkurence na tomto trhu je zkr\u00e1tka moc velk\u00e1.\t\u00a0                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Drinky kam se pod\u00edv\u00e1\u0161","item":"https:\/\/www.njorek.cz\/drinky-kam-se-podivas\/#breadcrumbitem"}]}]